CIRCULAR ECONOMY

We developed our own brand of YOT WATCH as part of our "Our EARTH Project," under the concept of "Being kind to our earth."
YOT WATCH is made from plastic toys collected from the recycle marketplaces.
For more details, please refer here.

What is YOT WATCH?

YOT WATCH is a colorful watch created from recycled plastic toys that children used to play with. "YOT" is TOY spelled backwards. Let your thoughts fly around, the resources turn around, and the watch hands go around. With this YOT watch, Let the time tick over leisurely.

1. Three models are available: 40mm for men, 32mm for women, and for kids. It gives you to enjoy paired cordinates with your dearest or kids.
2. You can find a wide range of color variations. With Easy-Replacable Belt, you can enjoy On-Off cordinates.
3. For the kids' model, it comes with booklets called "How to Read the Clock" and "What is the Recyle?". This can be helped for children to have an opportunity to learn about environmental issues. (Books are only in Japanese.)
4. A variety of gift packages with messages are also available for the present. " For you," "Happy Birthday," "Congratulations (on graduating and/or starting school)," "Merry Christmas, " and more. Let's send a gift with your harmful message!

YOT WATCH, an original brand of the Our EARTH Project, has won the Social Products Award at the "10th Social Products Award 2023", originated by the Association for the Promotion of Social Products.

This is the second time for SANYEI to receive the Social Products Award, following last year's award: AIRPAQ, a German upcycled bag brand.
As the theme of the award, YOT WATCH was recognized as a "social product that enables consumers to participate in the creation of a sustainable society".

【Comment from Judge 】
This colorful and well-designed YOT WATCH was created from toys that children used to play with. By selecting only "toy" plastic as the raw material for upcycling, the company has created a unique brand story that evokes empathy, and the product design is superbly imaginative and thoughtful. The message is highly appealing and includes an educational factor that encourages children to think about their responsibility to the environment. We look forward to the future development of this product as an opportunity for many consumers to think about recycling.

*The Social Products Award is the first award system in Japan to recognize outstanding social products that give special consideration to people, the environment, and society.
 (Reference: HP of the Association for the Promotion of Social Products (only in Japanese): https://www.apsp.or.jp/product/spa2023_034/）

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AIRPAQ, a German upcycled bag brand from “Our EARTH Project”, has won the Social Products Award at the “9th Social Products Award 2022”, organized by the Association for the Promotion of Social Products.

This award was given in recognition of the fact that AIRPAQ not only reduces waste by producing recycled and upcycled products, but also to provide a good opportunity to encourage consumers to change their behavior toward a sustainable society by reducing energy consumption during production.

【Comment from Judge 】
This product is a perfect example of upcycling, making positive use of the fact that it is made of scrap materials. The design also inspires new ideas and provides a launching pad for consumers to become more aware of the need to create a sustainable society and change their behavior. Since the product focuses on "reuse," it is expected to have environmental benefits in various aspects, such as reducing the amount of energy used during manufacturing.

*"The Social Products Award" is a program based on the theme of 'Sociality x Marketability' recognizes products and services that are friendly to people and the earth, such as eco-friendly, organic, fair trade, and products that contribute to the revitalization of local communities and reconstruction assistance. It aims to realize a sustainable society by promoting excellent social products to as many consumers as possible on the planet. (Reference: HP of the Association for the Promotion of Social Products (only in Japanese):https://www.apsp.or.jp/socialproductsaward/）

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As a part of Our EARTH Project, we joined Japan Ethical Initiative and Circular Economy Japan.
These organizations' work is based on SDGs(Sustainable Development Goals) suggested by United Nations towards a sustainable society and Circular Economy Action Plan by The European Commission.
We agree with these policies, and make an effort to play a role for its realization.

For more details, please refer to each organization's HP (in Japanese only).