1946 to 1950s Establishment as an export trading company
Kyoei Shokai, predecessor of
the present Sanyei Corporation,
was originally located
in the Kuhonji Daikokudo (in Osaka)
Kyoei Shokai was established in Osaka in 1946, just after WWII, as an exporter of accessories to Europe and North America. In 1961, three companies, each dealing in products intimately tied to its respective regional base, i.e. ceramics in Nagoya, and gifts etc. in Tokyo, merged to establish Sanyei Boeki (The company changed its name to Sanyei Corporation in 1971).
1950s to 1970s Building an overseas network
In the 1950s, light industry had begun to flourish in Asia, particularly in Hong Kong, and SANYEI foresaw the shift of export bases to Asia. While expanding its network in Asia, SANYEI accumulated production know-how by advancing itself as a manufacturer, and built its foundation as a trading company that is strong in manufacturing technology. Furthermore, SANYEI expanded its exports to Europe and North America. In North America, key customers were some of the world's largest retailers at the time, including Woolworth, JCPenney, Sears, and Kmart. In Europe, key customers included Woolworth in the UK and Germany, the Horten chain of department stores in Germany, and others.
Original location of the Hong Kong office (around 1963)
Sign for the Taiwan office (around 1966)
A company brochure from the 1970s (English version) showing products bound for export to the West, etc.
1980s to 2000s Expanding the import business
Although SANYEI had been involved primarily with exports to Europe and North America since its founding, the rapid rise in the value of the yen triggered by the 1985 Plaza Accord led it to convert the primary business of its domestic offices to importing and increase its exports to Japan from overseas offices.
By concentrating the know-how it had built up in the OEM business, SANYEI developed a series of Brand businesses in the Japanese market. In 1983 SANYEI became the sole importing agent for BIRKENSTOCK and later launched its original brand Vitantonio. In 2007, SANYEI started handling hair care appliances under the mod' s hair brand.
Change in Sanyei import and export volume between the 1980s and the 1990s (non-consolidated)
2010s - Late 2010s Enhancement of expertise and Brand Business
In 2012, with the aim of enhancing its level of expertise, SANYEI established a four-division system in which the organization is structured according to product category.
As Part of SANYEI's efforts to strengthen the brand business, the Kipling was brought into the SANYEI Group in 2013, followed by the MULTI CHEF brand started full-scale business operation in 2015.
In 2017, Villeroy & Boch was brought into our group, and we continue working to strengthen our brand business.
Late 2010s to Early 2020s Establishment of overseas subsidiaries to strengthen trading company functions
To be able to respond flexibly not only to the growing momentum of China plus one, but also to various external environments, and to strengthen overseas sales, Overseas offices, which used to have only procurement and export functions, are now locally incorporated.
March 2019
Establishment of furniture interior factory in Malaysia
November 2019
Establishment of TRIACE VIETNAM COMPANY LIMITED
March 2021
Establishment of Taiwan Sanyei Trading Taiwan Limited
Early 2020s - Present Developing a new phase of brand business and promoting speedy challenges
Amid the rapid shift in sales structure from brick-and-mortar stores to e-commerce after the Corona Disaster, and the value transformation that is also taking place, Reconsider the ideal brand business and promote initiatives with a sense of speed.
April 2023
Merged Zerrick Corporation, home appliance brands sales company, into Sanei Corporation.
Febraury 2024
Dissolved Essen Corporation, a houseware goods brand sales company
April 2025
New Channel Promotion Division established (initially dedicated to expansion of E Commerce business)